Bonus: EcomCFO.co - Sam Hill: Make Your Finances Anti-Fragile
DTC Podcast
Is It Contribution Margin at the Business Level or at the Unit Level?
I think about from a marketer's mind, of course, and the big topic on everyone's mind is incrementality. You got to go omni channel, but you got to be able to show incrementally where your returns are being driven. We just recently published this article on contribution margin, which I know we talked about last time. And so in understanding the mechanics and how those are dependent and related is really important.
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