19min chapter

Clearer Thinking with Spencer Greenberg cover image

Pattern-breaking ideas, and startups that change the world (with Mike Maples)

Clearer Thinking with Spencer Greenberg

CHAPTER

Pattern-Breaking Startups

This chapter examines the distinctive nature of successful startups, focusing on how innovative ideas and behaviors disrupt traditional business patterns. Using examples like Lyft and Airbnb, it highlights the importance of insights and the ability of founders to pivot their approaches while maintaining a core vision. The discussion reveals the challenges startup founders face as they navigate skepticism and criticism in their pursuit of transformative change.

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