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13min chapter
Tales of a shopping influencer
The Vergecast
Authenticity and Brand Safety in the Influencer Ecosystem
Exploring the importance of brand safety in content, the chapter discusses the lack of it in a review video for socks containing inappropriate items, touching on the content moderation practices of Flip. The conversation also delves into the evolving landscape of shopping platforms like Flip, contrasting scripted content with authenticity online, and discussing the impact of monetary incentives on platforms' authenticity over time.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode