202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54
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Automated Lead Generation
With the automated we've moved companies, like i mention that example, from like less than 20 to close to, like 60 to 80. And so this is a thing that i mentioned before, why you can literally, like more than two x the pipe line that you deliver by just fixing this part of the process. There's ways to get this done, like what we do, which i think is like a lower tech way that can definitely work. If it's unqualified, i's going to send them an automated email that disqualifies them and cancels the meeting. So the buyer gets the meeting when they want, and we work in the back end to give the customer what they
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