Using the Brand Analytics and the Query Report for PPC Launches

Amazon doesn't care what your a cost is like does not matter to them. They're just looking at what is your conversion rate for that keyword versus everyone else in the category. So if you look at one of our launching campaigns, you'll see on some of our keywords we have 500 600 percent a cost because our commercial rates still 14 percent We know if we continue paying for those sales, we're gonna rank and we'll get the organic sales But what we do is typically when we go into a category We'll pull the brand analytics data weekly going back for the last six months And then launch a fake product about a month before we actually launched the real product.