iReporter: How do we not be the brand that makes people want to push back and say, stop selling to me? You can be funny, smart, make people laugh, cry. Whatever what you're doing is, in any kind of messaging, you're asking for a little bit of time. Could be five seconds. Like, i know you have your five grunt test on the side, and you're asking someone for five seconds, and if you lose 30 second commercial, hem hem! The most wonderful thing you can do is reward them for their time by giving them something that got them smiling. Make them smile like something about you. But the last thing you do is show
If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it.
When you master this, you can create exponential value for your business. (For example, branding is what allowed Starbucks to sell a 50-cent cup of coffee for $4.)
This week on the Building a Story Brand podcast, Donald Miller talks with advertising legend Don Schneider about the art of branding. He’s the creative force behind ads for marquee brands like Pepsi, GE, and HBO. But as you’ll see in this episode, what he’s discovered about branding and human behavior applies no matter your budget.
Listen now and discover the secrets of branding that can have an exponential impact on your bottom line.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/27