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Effectively convert in sales content (without killing growth)
Video Creators
The Power of Storytelling in Sales Videos
"If we just boil down storytelling, like what does it do? It creates an emotional connection with somebody," he says. "I think in any type of video, it's why we pay money to go to the movies and watch these movies because it's a great story" A good story is when you imagine yourself as the character in the story, she adds.
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