Google’s New Privacy Sandbox -- Jordan Koene // Previsible.io
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Is the Colony Too Big?
Advertisers can now target individuals across the web based on a 'co cohort' These cohorts are essentially different groupings for which advertisers and other developers can use to target individuals. An advertiser now knows that youve visited a sports web site, and they can make a determination o whether or not they want to advertise. But those seem like very broad segments. That's one of the dangerous components in the slippery slope.
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