The roughly ten thousand company documents that make up the Facebook Papers show a company in turmoil—and one that prioritizes its economic interests over known harms to public interest. Among other things, they catalogue the company’s persistent failure to control disinformation and hate speech. David Remnick spoke with Maria Ressa, an investigative journalist, in the Philippines, who runs the news organization Rappler. She has been the target of hate campaigns by supporters of Philippine President Rodrigo Duterte, and in October Ressa (along with the Russian journalist Dmitry Muratov) received the Nobel Peace Prize for working to protect freedom of expression. Ressa is also a co-founder of what’s called the Real Facebook Oversight Board, a group of expert observers and critics who are not affiliated with Facebook’s own quasi-independent Oversight Board. She doesn’t see easy tweaks to ameliorate the damage; the fundamental approach of steering content to users to maximize engagement, she feels, is inherently destructive. “We’ve adapted this hook, line, and sinker: ‘personalization is better,’ ” Ressa points out. “It does make the company more money, but is that the right thing? Personalization also tears apart a shared reality.” Plus, a disinformation researcher says that, to understand dangerous conspiracy stories like QAnon, you have to look at the online horror genre known as creepypasta.
