The Role of Rule Breakers in Markets

In every industry, there's rule breakers. And what's interesting is the ones that are willing to break the rules generally lead an industry for a period of time. But if you don't keep breaking the rules, eventually they'll get broken again for you and you're going to become a follower. We just saw this with open AI and Google, right? So open AI first. First to really put out a great AI tool for the masses. That's how it always works. Marketers right now have more opportunities than we've ever had to break rules in our industry. I would salivate for that opportunity. Salivate. I'm not kidding. I salivate