Soy Beans Are Now Being Used for a Different Kind of Chip

"I'm just a homespun farmer growing soy beans. A thing that most americans at this point don't really understand what they are, or what they do," he says. "It's such a weird move to me, to have this thing that is created through, like, food science in labs and technology." 'They're trying to win over the public to a new sort of substance that could totally reasonably freak people out'