
#005: Using Tools and Content to Build Relationships and Follow Up Effectively with Brian Basilico
Hey {First Name}, An Insider's Guide to Outbound Sales
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Building Authentic Connections Online Networking
Bacon stands for Building Authentic Connections Online Networking. The first book I wrote was in 2014 called It's Not About You. It's About Bacon, Relationship Marketing in a Social Media World. So that's what the Bacon is. And it's a metaphor also for what makes you stand out.
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