4 Frameworks for Strategic Planning Going Into 2024
Conversion Tracking Playbook
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L4 Forecasting and Strategic Planning
This chapter explores the concept of L4 forecasting as a tool for strategic planning, discussing how it helps to ground in reality, calculate and explain predictions, and identify gaps. It also delves into the key elements of strategic planning, including the importance of having a vision, setting specific goals, creating marketing strategies, and developing a one-page visual representation of the plan.
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