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The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)

Campaign Trend Podcast

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How to Start Adopting a Testing Mindset

David Schor: There's a lot of interesting political science work out there, all based with randomized controlled trials on messaging and turnout. Sasha Eisenberg: That's the victory lab for anyone who wants to know. David Schor: How does someone start adopting this testing mindset? And give us some, I guess, first five steps before signing up with a firm like yours and doing the RCTs?"

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