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Good Vibes: Unlocking music’s hidden power over your brain

Twenty Thousand Hertz

CHAPTER

The Effects of Music on Shopping Habits

Businesses tap into our unconscious minds with colors, pictures and music that a target group is likely to respond to. Stores absolutely know this and when they want to send a message for who this clothing line is for, they can do that through music. Musical neuromarketing might not always get it spot on, but the effects of music on our shopping habits has been proven in scientific studies.

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