The Importance of Honesty

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Shark Tank co-host John Defterios talks about his new book, "Brutal to Greatness" He says he never set out to write a book about honesty but it's clear that we need more of it in our society. The author also reveals how he met his wife after dating a high level figure skater who she was on Disney ice for years.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Peter Kozodoy is the author of Honest to Greatness, an Inc. 5000 serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use brutal honesty to achieve massive success.

Top 3 Vlaue Bombs:

1. Lack of honesty in a variety of ways is a serious matter.

2. You have to stop lying to yourself about what you want and what it takes to get there.

3. It just isn't going to pay to be anything but honest and transparent.

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