2min chapter

People I (Mostly) Admire cover image

58. Why Is Richard Thaler Such a ****ing Optimist?

People I (Mostly) Admire

CHAPTER

Nudges Are Closely Related to Behavior Economics?

Nudges come in many different flavors, and many of them have nothing to do withb vior economics. Like dividers in the lane, where you can just paint the strip yellow er. There's a dangerous curve on lakeshore drive in downtown chicago that has a speed limit reduction but people wipe out there all the time. So they did something very clever. They painted horizontal lines across the road that get closer and closer together as you near the apex of the curve. And it creates the illusion that your speed in up, so you have the reaction to put your foot on the brake.

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