How to Escape the PLG Trap w/ Oliver Jay (Founding CRO, Asana)
The Science of Scaling
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Introduction
Mark Reberge: How do you team up with an early stage team and build the foundations for a successful product-led growth company? We'll talk about the early days and we'll also talk about his more recent work, which studies why PLG companies tend to stall. A lot of folks join companies as their first BP role in that series B stage. So it's past product market fit. There's some momentum. Usually there's like five to 10 AEs, and the reason why they've been hired is not scaling perfectly.
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