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Andy Rachleff on “How to Know If You’ve Got Product Market Fit”

Pattern Breakers

CHAPTER

Market Discovery - What Surprised You?

Every company in zero to one pre proc market fit mode, we like to say, as an iteration tempo. Soffwhare company can't deliver half a loaf to general motor, so their tempo may be slower. If there were no surprises, then you didn't learn anything, right? It wasn't a good experiment. You know, our president at welth front as a great saying that the definition of a good experiment is one from which you learned, not one that succeeded.

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