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The Future of Martech: How AI is Revolutionizing Marketing Operations with Luke Crickmore

Ops Cast

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Navigating the Challenges of Hiring in Marketing Analytics

This chapter examines the hurdles in hiring data scientists for marketing operations, focusing on the need for candidates with both technical skills and marketing insight. It underscores the significance of domain knowledge and adaptability in dealing with the intricacies of sales and marketing data.

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