
Inside the industry that made climate denial work
Zero: The Climate Race
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The Evolution of Climate Storytelling
I've been a climate reporter for more than 20 years now. I would say up until maybe even five years ago, it was really frowned upon to really have any kind of emotion around the climate change issue. But that has shifted considerably in the last five or so years. We talked about the oil industry as a effective user of storytelling. The other spectrum is also worthy of discussion, which is the climate activist fear.
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