How to Influence a Customer With a Computer

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IBM PC Jr. was more of a dummy down business computer as opposed to a computer that would help people get their tasks done around their house. There really weren't many new applications at the time. So even though the platform was good technically, there weren't a lot of applications that helped people get personal jobs done. It was too early in its development. That was the main reason it failed.

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!

Learn more from Tony here: https://strategyn.com/tony-ulwick/

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