The Challenges of Electrification in the Auto Industry

Many say that price is the single biggest limiter to EV demand in Western countries. In the United States, the average price of a new EV is $53,000. In Europe, the number is even higher - $60,000. On the other hand, China produces EVs across the price spectrum – from $5,500 to $160,000. Why is it so hard to match China on cost? What steps must Western automakers - and governments - take to compete with Chinese firms? The key is batteries. This week three executives with deep expertise in batteries – Vincent Pluvinage, Karl-Thomas Neumann and James Frith in London – join me to explore the options.