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E6: "How to Build A Personal Holding Company in 2023" | Greg Isenberg, Late Checkout
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
How to Collaborate With a Growth Agency
Lenny: I'm looking to build these kind of different media properties focus around different verticals. And I'm finding people who've got, you know, 5,000, 10,000 newsletter writers are doing it on the side. Lenny: Do I just buy them outright, give them a salary and some equity in the new co? But then they have less ownership than they would if I said like buy a portion of it,. Like I know it depends on the person, but maybe give a little bit of advice.
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