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#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

The Build Good Fundraising Podcast

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Optimizing Fulfillment and Expanding Audience Reach in Fundraising

This chapter explores the financial hurdles encountered during the pilot phase of a giving program, particularly regarding fulfillment costs. It highlights strategic adjustments like raising minimum donations and innovative cost-reduction methods, as well as the expansion of the target audience to enhance market reach.

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