Bundling and Unbundling

In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better.

We go through the famous example of Craigslist and how its unbundling resulted in a series of billion-dollar startups. We give examples of how the same thing is happening to Reddit and LinkedIn.

But what does this mean for B2B? We go through how you should think about unbundling and the rise in digital communities' popularity related to your companies' growth. We give examples of when you should consider starting a digital community and its benefits.

Happy Growing!