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How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Bundling and Unbundling
hubspot's product team say there are two ways to make money: bundling and unbundling. The idea of 'tribes' is that if you break things down into too many microbe areas, people can't solve the problems they're trying to solve. Hubspot offers a range of products for all different types of users - from food ences to campers on other people's land. We look at how horizontal versus verticalisation could be used in our business model.
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