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#170 Claude Hopkins (A Life in Advertising)

Founders

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Lessons from Advertising Pioneer Claude Hopkins

This chapter explores the influential life and philosophy of advertising legend Claude Hopkins, focusing on how his upbringing and values shaped his work ethic. It emphasizes the significance of understanding your audience, the importance of practical experience, and the dual nature of success and failure in personal growth. Through his reflections on poverty and dedication, Hopkins offers profound insights into the art of advertising and the understanding of human nature.

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