John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'
The New Abnormal
00:00
The Brazilian Way
We are, for better or worse, er put consumerism to one side and the sort of the mimime culture. We have a global patchwork, an e roberto unges thing of, you know, the french need to have the french way. And we tend to produce eccentricity - that's a huge success factor in brands ranging from brompton to paul smith. But if you want to do something like run a multi natin en, for god's sake, go to holland or stockholm,. Or somewhere where people get on with everybody else and look at the group's interests before their own. i think these questions are really complex and stratified but
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