Afford Anything cover image

The Routine Habits of Breakthrough Thinkers, with Jeremy Utley

Afford Anything

00:00

The Brain Doesn't Create Anything From Scratch

The number of ideas we produce has a massive impact on the quality of ideas that we produce. If you aren't innovating, you aren't an innovator. The brain doesn't create anything from scratch. An idea is created from component parts, things you already know. It's tempting to think that depth within your area of expertise is what will lead to more and better ideas.

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