Keyword Research - Is This Too Big or Too Small?

When building a new site or silo, you can say when I want to build, start building out a new category or a new site for that matter. You really just typing it into Google and see what Google comes back with. That's my main process for that. And if what this showing up there is not really on point or is user generated, then it's typically very, very easy to beat. So that's what I do and I use Google autocomplete and people also ask for the most part.