The Importance of Being Contrarian in Social Media

Dünberg: We're coming out of this environment where anything that's a non-consensus view tends to get bucketed into some sort of other or politicized bucket. The thing that makes Dumber unique is become from industry and the vast majority of people who come from industry never speak publicly on social media because they are surrounded by public affairs teams, he says. "We will be provocative without being polarizing. We will be funny without being silly and we will teach without being self-indulgent"