How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
Deep Dive with Ali Abdaal
00:00
Harnessing Word-of-Mouth Marketing with Remarkable Experiences
This chapter explores the effectiveness of word-of-mouth marketing and the creation of 'talk triggers' that spark organic conversations. Additionally, it highlights the significance of viewing marketing from the consumer's perspective, using personal experiences with WeWork to illustrate the impact of community on productivity.
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