From Vibes to Variables: How We’re Measuring the Unmeasurable in UX (with Bill Albert)
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
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The Role of Research in UX Design
This chapter emphasizes the critical role of research and data in the design process, highlighting how informed decisions stem from user insights. It also addresses the challenges of justifying research budgets and the importance of humility in understanding user needs. The discussion explores the complexities of measuring emotions in UX, advocating for tools that go beyond task completion to capture the emotional impact of user interactions.
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