The Game with Alex Hormozi cover image

Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457

The Game with Alex Hormozi

00:00

The Ethics of Charging a High Ticket

Alex Castellanos: Price provides value to a prospect. He says the more someone pays, the more invested they are in their own success. The virtuous cycle of price is why you've priced your book so high at 99 cents.Castellanos: You do not want annoying readers at all because it's a vicious cycle.

Play episode from 22:36
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app