Intro

New Digital Age’s editor-in-chief Justin Pearse recently welcomed ad tech veteran Brian O’Kelley to our Cannes Hub (Maison NDA) for an in depth chat about the future of the industry. Having helped to develop many of the technologies that underpin programmatic media trading, O’Kelley is now the co-founder and CEO of Scope3, on a mission to to decarbonize the global economy, thus reducing the negative effects of greenhouse gas emissions on society, people, communities and the environment as a whole.

O’Kelley discussed how technologies developed back when less than 10% of ads were digital will need to evolve and adapt to a “post-programmatic, post-web world”.