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How to find your big idea w/Spanx's Sara Blakely

Masters of Scale

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The Quest for Big Ideas

This chapter chronicles a researcher's fascination with the Boiling River in the Amazon, where he faces ridicule but ultimately finds support from family and shamans. It draws parallels between his journey and entrepreneurial pursuits, emphasizing the importance of resilience, teamwork, and the active search for breakthrough ideas. Personal stories illustrate the value of recognizing inspiration and creating environments conducive to creativity, encouraging listeners to be proactive in their entrepreneurial journeys.

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