Welcome to Day 10 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today, we’re tackling something that’s as obvious as it is underused: Tying Compensation to What Actually Matters.

🧠 If you’ve ever said “I wish we had more sales” — but your sales team is on base salary with no commission — this one’s for you. No incentives? No results. It’s that simple.

💡 What You’ll Learn in This Episode:

Why lack of commissions kills sales motivation
How to instantly align incentives with business outcomes
What Charlie Munger meant by “Show me the incentive, and I’ll show you the result”
How to build a comp plan that actually drives performance
Why the culture you’re building is shaped by what you reward
The cascading effect of bad (or nonexistent) compensation design
Real-world example: how a friend’s lack of incentive tanked her motivation—on a Monday bike ride

💼 This Episode is Brought to You By Avoca Ai

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

⚙️ Compensation is a system, and systems create outcomes. If your team isn’t performing the way you want—check the scoreboard they’re playing on.

🔥 Think of this episode as your ultimate “wake-up call” to stop wishing and start rewarding.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

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