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Navigating the Complexities of Credit Data
This chapter explores the intricacies of credit card transaction data, emphasizing the challenges posed by inconsistent merchant representations due to varied human input. It discusses the importance of effective data normalization and entity resolution, while also showcasing how evolving analytics platforms can enhance understanding of company performance. The speakers highlight the significance of fostering unique questioning within competitive landscapes to derive valuable insights, even when firms may share access to the same data.