Our guest for the 269th episode of The Copywriter Club podcast is Lindsey Walker. Lindsey is a public relations expert who owns Walker + Associates Media Group – a boutique public relations agency. Lindsey helps her clients position themselves for visibility and growth. If you want to increase your visibility and authority in the online space, tune into the episode to find actionable steps you can take to increase your impact and grow your brand.
Lindsey’s journey into the public relations world and starting a freelance business.
The roles that characterize a publicity firm and finding a team that will help you scale your business.
How to shift from solopreneur to leader and CEO. – What do you need to have in place?
Defining the type of CEO you want to become and how you can begin to look strategically at your business.
The process of working with someone in public relations. – What happens first?
How long it takes to expect results from PR.
How copywriters need to think about their business from a PR standpoint.
Are you the bottleneck in your business?
The 3 elements to DIY public relations in your business.
How to break through when you don’t have connections or people on the inside.
How to successfully pitch yourself and the biggest mistakes you need to avoid.
The different opportunities to pitch yourself depending on the season and time of year.
How to break into the PR space as a writer.
The difference between in-house and freelance PR writers.
The impact that mindset plays in public relations and how to put yourself out there.
When it’s a good idea to think about PR in your business.
What is the future of public relations?
What Lindsey learned from a life-threatening experience and how it applies to her business today.
Advice for business owners who are going through difficult situations.
How to handle rejection when sending pitches.
Will Kira and Rob become influencers?!
PR is an essential tool to grow your business and create a lasting impact. Be sure to grab your earbuds or check out the transcript below.
The people and stuff we mentioned on the show:
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
The Copywriter Club Accelerator waitlist
Lindsey’s website
Mai-kee’s website
Episode 229 with Selena Soo
Episode 151 with Patsy Kenney
Episode 150 with Brigitte Lyons
Episode 152 with Mai-kee
Full Transcript:
Rob: One of the most important activities that you do as a copywriting business owner is marketing, and that can take a lot of forms, everything from cold pitching to social media, and almost literally 100 other activities. Continually marketing yourself and your business is the thing that attracts clients to your door. If you want to succeed long term as a copywriter, you can't ignore this activity. Today's guest on The Copywriter Club Podcast is publicist and PR expert, Lindsey Walker. She knows a thing or two about attracting attention to your business. We met Lindsey when she reached out to pitch a guest for our podcast, and while that particular person wasn't a fit, when we heard Lindsey's story, we knew that she would be. Stick around to hear what she shared about getting people to pay attention to what you are doing in your business. But before we get to all of that, let me introduce my guest host for this episode, Mai-kee Tsang. Hey, Mai-kee.
Mai-kee: Hey, Rob. Lovely to be here. I'm not Kira, but she's here with us in spirit.
Rob: Nope. Kira was with us on the initial interview. Yeah, it's just you and me to talk about all of that.
Mai-kee: Exciting stuff.
Rob: Yeah. If you've been listening to the podcast for a while, you'll remember that Mai-kee shared how she pitched 101 podcast in 30 days way back on episode 152. It's a really good episode. I'll remind you again at the end to listen to it, but make a mental note because you're definitely going to ...
