#Hashtags, The Gartner Marketing & Communications Podcast cover image

Equipping Comms With Skills for the Future

#Hashtags, The Gartner Marketing & Communications Podcast

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Mastering Digital Acumen in Communication

This chapter emphasizes the necessity of fostering digital acumen within communication teams to effectively use technology for business success. It explores the balance between adopting new technologies, like generative AI, and maintaining focus on solving real challenges, while underscoring the importance of content validation and the evolving role of professionals in this landscape.

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