Are You Trying to Build a Media Brand?

A lot of people are just like, i don't want a million subscribers. There's something very different than trying to build a media brand. I think this is underestimated or under appreciated, in a way. The frictionlessness of that is evidently not meant for power, power users. And also within the goals, i think a big chunk of that will be people just trying to recapture a sens of lik i just want to have a conversation with my friends.