14min chapter

Distribution First cover image

What it Takes to Create Binge-Worthy Content (Even in a Boring Industry)

Distribution First

CHAPTER

Creating a Diverse Content Portfolio for Engaging Audiences

The chapter explores the concept of owned media portfolios, highlighting the shift towards creating original, valuable, and entertaining content. It discusses the three main components of a balanced content portfolio - shorts, shows, and moonshots. Emphasizing the importance of diversifying content creation strategies, it delves into the three C content method and discusses the significance of immersive and binge-worthy content for audience engagement.

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