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Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist

The Unmistakable Creative Podcast

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The Fascination Advantage

How the world sees you was all about how do people see you and others, what kind of impression do you make? So that you're most likely to be perceived as impressive and influential. And we measured almost a million people, and over the course of that research, what we found is you're communicating certain qualities, whether you realize it or not. In fact, let's, let's give your audience a code before they can st ok. i woing to make the code row r a. Is that good? That's perfect. I'll give you that. Maybe you can do it in the show notes.

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