333 Sam Horn: Ask A Librarian
Disrupt Yourself Podcast with Whitney Johnson
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How Jay Sorensen's Agency Adapted to the World of Video
I believe in repeatable, retweetable sound bites. If we craft a phrase that pays, not only do people instantly get it because they can repeat it in the moment, that it will actually resonate and reverberate. A is for alliteration. When you put it in a beat, you make it easy to repeat. R is for rhyme. Rhyme is sublime because it's remembered over time. I am big meter. This is word profit. The US government was very concerned about injuries and fatalities in car accidents. They mounted a multi million dollar public service campaign called buckle up for safety. Clunky, right? Nothing changed. Those words didn't land. Guess what
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