The 'Not Yet' audience and permission marketing

I’ve spent the last seven years building a personal brand that actually attracts premium clients, and creates inbound demand. Most of the advice online is built for influencers. This video is different. I’m breaking down the new way to win online in 2026, using the exact framework I’ve used to build a multi-million-dollar brand and teach on paid stages across the country. This is the same playbook I recently shared with a live corporate audience and I’m walking you through it step by step here.

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I’m referencing a visual art piece that was created for me live while I taught this framework (which is so cool) it maps out the entire strategy and makes it insanely easy to understand. In this video, I explain how I’ve used content to speak to the “Not Yet” audience, why interruption marketing is dying, and how my MOVE Framework (Make them notice, Offer clarity, Create vibes, Enable action) turns attention into trust, and trust into clients. If you’re an entrepreneur who knows you’re meant for more and wants a brand that does the heavy lifting for you in 2026 and beyond, this is exactly how I’d start.

CHAPTERS:

00:00 – Why Most Personal Brand Advice Is Broken for Entrepreneurs

00:48 – The Feeling You’re Meant for More (And Why You Shouldn’t Ignore It)

02:05 – Making Cringe Content & Getting Past the Fear Phase

03:00 – The “Not Yet” Audience (The 90% Everyone Ignores)

04:10 – Why Selling Too Early Kills Your Content in 2026

05:00 – Permission Marketing vs. Interruption Marketing

05:52 – M: Make Them Notice (Why Observations Beat Declarations)

06:45 – Using Trends, Headlines & News to 10x Reach

08:23 – O: Offer Clarity (Why Showing Beats Telling)

09:10 – Using Visuals, AI & Infographics to Reduce Cognitive Load

10:57 – V: Create Vibes (Why Connection Beats Information)

11:50 – Showing Your Personality, Values & Real Life

13:05 – Building in Public & Sharing the Journey

15:24 – Why Sharing Mistakes Builds More Trust Than Wins

17:02 – E: Enable Action (Where You Actually Get Paid)

18:10 – Give Away the Blueprint, Sell the Implementation

19:19 – Creating the Right “Next Step” (Signals Over Sales)

21:57 – Why Long-Term Thinkers Win Online

26:42 – Taking Action at 70% Certainty

27:26 – Killing the “Someday” List & Making 2026 Your Year