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Erik Baker, "Make Your Own Job: How the Entrepreneurial Work Ethic Exhausted America" (Harvard UP, 2025)

New Books in Economic and Business History

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Entrepreneurship in the Great Depression

This chapter examines how the Great Depression shaped entrepreneurial ideas and altered perceptions of work under capitalism. It highlights the rise of the entrepreneurial work ethic and the growth of the direct selling industry as responses to economic insecurity, reflecting broader societal shifts towards independent contracting and entrepreneurship.

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