How I Built This with Guy Raz cover image

Patagonia: Yvon Chouinard (2016)

How I Built This with Guy Raz

CHAPTER

Patagonia - What Is It All About?

The founder of patagonia talks about how he started making clothing for climbing. The company made $1 million a year in the early '90s, but is now worth an estimated $10 billion. "We were basically paying ourselves by the hour," says Patagonia co-founder David Yurman.

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