3min chapter

Troubleshooting Agile cover image

Keeping Score With Cash

Troubleshooting Agile

CHAPTER

Understanding User Engagement and Value Delivery for Financial Control

This chapter emphasizes the importance of having a clear hypothesis on how user engagement adds value, stressing the need for decision-makers to recognize this value. It discusses segmenting users based on frequency and intensity of usage, linking usage to perceived value by financial stakeholders and implementing incremental value measurement strategies.

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