Personalized AI Concierge

Neil: We're moving towards the Holy Grail of our own personalized AI concierge. I definitely think it's an enabler and is, is definitely going to help. But there's still a element that obviously need the humans to be involved in from the creative standpoint. The more applications that are built using these tools, like we've seen a lot of people take the open AI APIs and build functional tools as opposed to just an open ended search box.