The Anatomy of a 450+ GQ Brand with Dean Brennan
Ecommerce Playbook: Numbers, Struggles & Growth
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Heart and Soil's Diagnostic Report
There's definitely an element too that I've seen anyway of driving both the believer, obviously, will continue to purchase the product. But also driving the skeptic because he doesn't believe in your claim to actually go try the product and see if it's true. The last thing I was going to say about that is to our brand principles. We're based in science and evidence-based nutrition. Our founder is an MD doctor. So I think that that really helped us in the beginning.
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